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L'Oréal taps NFL QB Cam Newton to introduce new scent to millennials.
August 19, 2014
By: Christine Esposito
Editor-in-Chief
L'Oréal USA's International Designer Collections Division’s has announced a new Guy Laroche fragrance, Drakkar Essence, with NFL quarterback Cam Newton serving as face of the campaign. Continuing the legend of the popular Drakkar Noir fragrance, which rolled out in 1982, Drakkar Essence expresses the same conquering spirit, in a contemporary and thrilling new way, championing action, energy, strength, power and unstoppable self-confidence, according to L’Oréal. Drakkar Essence is bi...
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